Louisiana-native, Brandon Ratcliff is quickly making himself known as an artist to keep an eye on. Today, the singer-songwriter released his debut EP, Sometimes Always Never.
Previously released in October 2018, “Rules of Breaking Up” marks the EP’s first track. The fan-favorite song made waves as it gained over a million streams on Spotify early on and is now currently sitting with well over seven million streams. It’s a contemporary country sonic landscape infused with pop and R&B influences. In the catchy tune, Ratcliff sings about how whoever wrote the so-called “rules” for a breakup, have never experienced the pull of his ex-lover.
“Number in My Phone,” co-written with Pete Good, and A.J Babcock, trails off of “Rules of Breaking Up” and goes through the intangible stages a phone number can go through. It can start out as just a good time, “just met” kind of relationship phone number into so much more, and then back to just a phone number of the past. It sustains the pop and r&b infuses that the first track possesses.
“Slow Down Hometown” is slower and more stripped-down than the latter, but continues the heartbreak theme as Ratcliff sings about the loss of moving on from your hometown as we all grow up.
“Slow down hometown // Why you gotta move so fast // Tell me why it feels like // I’m the only one looking back // Oh home sweet hometown // I hope that I made you proud // I wish you well‚ it hurts like hell // But you’re somebody else’s now.”
Next up, “Follow” more than certainly picks up the beat and is the collection’s first love offering of happy love.
The title track, “Sometimes Always Never” closes out the EP and parallels an acoustic feel while showcasing its acoustic guitar fretwork with sturdy pulse percussion. It’s a strong danceable track to conclude the well-crafted collection of songs.
The singer-songwriter was not only our very first Swag Spotlight, but the budding star also earned a spot on our Top 10 Artists to Watch of 2019. That same year he opened up for Kelsea Ballerini on her Miss Me More tour alongside Brett Young.
Sometimes, Always, Never is now available everywhere you buy or stream music. Take a listen below and check out more new recently released music here on our ‘New Country Music’ playlist. Be sure to give the playlist a follow for your weekly new country music fix.
The Hero Collection by NYCountry Swag is inspired by the men and women of the Fire, Police and Military Departments across the country. A portion of sales from each purchase is donated to different foundations that support our heroes. We are dedicated to honoring their service and remembering their sacrifice.
Thank You for supporting Country Music in NYC & Beyond!
Subscribe to our Weekly Round-Up here
for ticket giveaways, meet & greet contests, upcoming events,
and all things country music in the New York metro area and beyond!