Jason Aldean Plots ‘We Back’ Tour for 2020 with Morgan Wallen & Riley Green

We Back Tour

As he wraps up his Ride All Night Tour with Carly Pearce and Kane Brown, Jason Aldean has just announced the first leg of his ‘We Back Tour’ for 2020. This time around, Aldean will be joined by Morgan Wallen, Riley Green, and DJ Silver.

Reigning ACM “Artist of the Decade” will launch his new tour on January 3oth in Columbia, South Carolina. Aldean’s direct support, Wallen and Green are on fire as they both continue to celebrate success on the country charts. There are no New York dates on this leg but keep your eyes peeled for additional announcements for the new year.


We caught his Ride All Night Tour twice this summer, first at PNC Bank Arts Center in New Jersey and then just a few weeks ago, at Northwell Health at Jones Beach Theater. 

To keep up with Jason Aldean, follow him on FacebookTwitter, and Instagram.


2020 WE BACK TOUR Dates:

1/30/2020        Columbia, SC – Colonial Life Arena
1/31/2020        Orlando, FL – Amway Center
2/01/2020        Jacksonville, FL – VyStar Veterans Memorial Arena
2/06/2020        Des Moines, IA – Wells Fargo Arena**
2/07/2020        Omaha, NE – CHI Health Center Arena**
2/08/2020        Fargo, ND – Fargodome**
2/13/2020        Moline, IL – TaxSlayer Center
2/14/2020        Springfield, MO – JQH Arena**
2/15/2020        Wichita, KS – InTrust Bank Arena
2/20/2020        Charleston, WV – Charleston Coliseum
2/21/2020        Charlottesville, VA – John Paul Jones Arena*
2/27/2020        Bossier City, LA – CenturyLink Center
2/28/2020        Oklahoma City, OK – Chesapeake Arena
2/29/2020        Jonesboro, AR – First National Bank Arena**
3/05/2020        Lafayette, LA – Cajundome
3/06/2020        Biloxi, MS – Mississippi Coast Coliseum**
3/07/2020        Tupelo, MS – BancorpSouth Arena
3/12/2020        Madison, WI  – Veterans Memorial Coliseum**
3/13/2020        Columbia, MO – Mizzou Arena
3/14/2020        St. Paul, MN – Xcel Energy Center**

*Lineup May Vary
**Notes General on-sale begins this Friday (9/20)




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Win an Autographed Jason Aldean Album


In honor of Jason Aldean dropping brand new music and announcing his next album titled ‘9’, we’re giving away an autographed vinyl copy of ‘Old Boots, New Dirt’.

To enter, head to our Instagram post here. ‘Like’ the post, ‘Comment’ with your favorite Jason Aldean song and ‘Tag’ 2 friends. *Must be following @NYCountrySwag on Instagram to qualify.


For additional chances to win, follow the steps below.

Step 1 – Follow @nycountryswag on Instagram.

Step 2 – Follow @nycountryswag on Twitter.

Step 3 – “Like” NYCountry Swag’s Facebook Page.

Step 4 – Complete the form below.


* One entry per person *

*The winner will be notified Thursday, 9/12 by 7PM via e-mail or Instagram DM.
EDIT : This giveaway has closed. Congrats to the winner! Check back soon for more great oppotunities.


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Jason Aldean, Kane Brown & Carly Pearce Impress Fans at Jones Beach

Country music fans piled into Jones Beach Theater in Wantagh on a cold, windy night to catch Jason Aldean’s Ride All Night Tour on Friday featuring special guests, Kane Brown and Carly Pearce.  Carly Pearce opened her set with “Careless” and “Catch Fire”, songs from her debut album Every Little Thing. She then switched gears and covered Garth Brooks’ “Ain’t Goin’ Down (‘Til the Sun Comes Up)”. Pearce released her most recent single, “Closer to You” over ten months ago, which she included in her set, but not before performing an unreleased song titled “Heart Going Out of Style”. We can expect the CMA New Artist of the Year nominee to release the track sometime in the upcoming weeks. “Thanks to the fans and country radio, you guys changed my life with this next song,” Pearce praised before singing her number one hit, “Every Little Thing”. Pearce closed her set with her other smash hit, “Hide the Wine”.


Kane Brown was next up, opening with the first track on his newest album Experiment, “Baby Come Back to Me”. Brown mentioned that the wind was knocking off his hat and blowing him all over stage but that wasn’t going to stop him and his band from putting on “a hell of a show”. The cheers grew louder when the crowd heard the opening guitar riff to Brown’s first number one song, “What Ifs”.

After “Weekend”, Brown went back to another number one in “Good As You”. He noticed the crowd was really into it so he held the mic out and let the fans sing the second to last chorus. Just like he did at the PNC Bank Arts Center, Brown performed “Short Skirt Weather” karaoke-style, as the words were displayed on the side screens.

Brown substituted two new songs to the setlist from the PNC show, “Rodeo”, which was added to Experiment on July 12th and his collaboration track with EDM artist Marshmello, “One Thing Right”. Brown joked that most of the crowd probably never heard of Marshmello, being that this was a country crowd. In between those songs was his current single, “Homesick”, a song in which he dedicated to the military. “The first verse I wanted to dedicate to the military…Thank y’all for everything you do; I know y’all get homesick more than anybody.”

Brown closed his set with back to back number one songs in “Heaven” and “Lose It”. Lars Thorson displayed his skills on fiddle with an immaculate solo in between songs. Pearce, Brown and their bands provided enough energy to prepare the audience for the party Jason Aldean was about to bring.

Jason Aldean Jones Beach

Aldean came out to “Take A Little Ride”, fitting for the Ride All Night Tour, followed by “Tattoos on This Town”, “Fly Over States” and “A Little More Summertime”. Aldean took a break from the music to give the crowd a rundown of how the night was going to go: “So tonight we’re going to play you some songs from the Rearview album, we’re going to go all the way back to 2005 and play some songs off the very first album. There were about six albums in between and we’re going to play you guys some songs from all those albums tonight so it’s going to be a lot of fun, we’re going to be here for a while. We might have a new album coming out and we might play you some songs off of that tonight.”

Aldean kept the good time going with songs such as “Crazy Town”, “Amarillo Sky”, “Burning It Down”, “Big Green Tractor” and more before giving the fans what they were anxiously waiting for: the new Jason Aldean song. “Over the last album or two we put out a lot of slower songs…which is cool; I love those songs but I also love a little bit of rock n’ roll, you know what I’m saying?” Aldean then performed “We Back” for the rowdy Jones Beach crowd.

The next section of songs included number one hits such as “Night Train”, “When She Says Baby”, “Drowns the Whiskey”, “Lights Come On” and more. Aldean stopped again to tell the crowd his opinion on encores at concerts: “I for one, think it’s a complete waste of time and complete bull****. Here’s the way I like to do things and let me know if you guys are cool with it. I say we just play everything we got and when the show’s over, it’s just over. How does that sound?” The audience seemed to be okay with it as they cheered Aldean on as the three-time ACM Entertainer of the Year took a shot of tequila and continued his set. He continued that set with “My Kinda Party”, “Hicktown”, “Dirt Road Anthem” and “She’s Country”.

Aldean slowed it down one last time to perform “You Make It Easy” before going right back to a party song in “The Only Way I Know”. Aldean was on stage for an hour and a half, performing a total of 23 songs.

You can catch Aldean and company at various US cities up until October 11th, where he will play the final country show at Globe Life Park in Arlington before the baseball stadium shuts down permanently and the Texas Rangers get a new ballpark.  For the remaining tour dates head to

To keep up with Jason Aldean, follow him on FacebookTwitter, and Instagram.


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Breaking News: Jason Aldean Drops 4 New Songs & Announces Next Album

Jason Aldean Album 9

This morning fans of Jason Aldean woke up to quite the surprise. Not only did the superstar announce details about his next album but he also dropped four brand new songs. His ninth studio album, 9 will be released on November 22nd but it is now available for pre-order at all digital retailers, so fans have access to four new songs off the upcoming album here.

“Early on I always thought if we ever got to make nine albums, I’m going to call it ‘9.’ It was my baseball number growing up, and it’s just kind of always been my lucky number,” explains Aldean in this morning’s press release. “I remember cutting the first album and thinking ‘that’s forever away,’ and now here we are. I don’t know, it’s really special we made it this far – so, it’s more for me than anybody else – but, it means a lot.”

The three-time ACM Entertainer of the Year is currently bringing his Ride All Night Tour across the country and just recently played Northwell Health at Jones Beach Theater. Check back later today for our full recap of the night which featured special guests Kane Brown and Carly Pearce.

To keep up with Jason Aldean, follow him on FacebookTwitterand Instagram.

“We Back”, “Blame It All On You”, “I Don’t Drink Anymore” and “Keeping It Small Town” are now available everywhere you buy or stream music. Take a listen below and check out more new recently released music here on our ‘New Country Music’ playlist. Be sure to give the playlist a follow for your weekly new country music fix.


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Jason Aldean Lyrics To Use As Instagram Captions

jason aldean lyrics

We decided to take a look back at Jason Aldean’s incredible catalog of songs and with eleven ACM wins, including multiple wins in the ‘Entertainer of the Year’ category, as well as, the recent win for “Dick Clark Artist of the Decade,” Aldean’s songs make the perfect backdrop to our Instagram photos. If you’re lucky enough to catch him on tour, we have the perfect lyrics for your Instagram posts!

Check out some of our favorites below:

1. “Let’s get this thing started. It’s my kinda party”- My Kinda Party

2. “I sit back and think about them good ol’ days, the way we were raised and our southern ways”- Dirt Road Anthem

3. “You’re my sunshine in the darkest days, my better half, my saving grace”- You Make It Easy

4. “When the lights come on, everybody’s screaming. Lights in the sky, yeah, everybody’s singing”- Lights Come On

5. “Yeah she’s the perfect shot of faith when every bit mine is gone”- When She Says Baby

6. “It sure left it’s mark on us, we sure left our mark on it. We let the world know we were here, with everything we did”- Tattoos on This Town

7. “We talked, and drank, and danced, and said goodbye; We laughed until we cried”- Laughed Until We Cried

8. “We got your country boys and your redneck girls, it’s the party heard round the world”- Hicktown

9. “I’m just doing my thing, you love it when I sing”- Burnin’ It Down

10. “That’s the way she was born and raised, she ain’t afraid to stay, country”- She’s Country

If you are catching the shows, be sure to tag us in your posts for a chance to be featured on our Instagram!


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Jason Aldean Brings The Ride All Night Tour to PNC

Jason Aldean brought the party and his Ride All Night Tour to Holmdel, New Jersey at the PNC Bank Arts Center on Saturday night. With him were special guests Kane Brown and Carly Pearce.

Carly Pearce Jason Aldean

Pearce opened up the show, energizing the crowd with hits such as “Catch Fire”, “Every Little Thing” and her newest single “Closer To You”. She ended her twenty minute set with her hit song “Hide The Wine”. Before the song, Pearce shouted out “Do I have any wine drinkers in New Jersey?!” which caused an uproar of the fans.

Kane Brown was next, opening his set with the first track on his newest album Experiment, “Baby Come Back To Me” and his first number one song “What Ifs”.  After performing “Weekend”, Brown asked the audience “Who out there loves their mama?” which generated a lot of feedback. He explained his next song, “Good As You”, was written in dedication to his mother and grandmother. If you are familiar with the singer-songwriter and his story, you know how important these women are to him.  Brown performed “Short Skirt Weather” karaoke style as the words were displayed on the big screen. He then covered Ben E. King’s “Stand By Me” and Sean Kingston’s “Beautiful Girls”.

Kane Brown Jason Aldean

After his covers, the stage went dark and various military veterans were displayed on the screen. Brown explained how his next song, “Homesick” was dedicated to the US military. He performed a slowed down version and revealed it will be his next single to country radio.  The stage went dark again and old videos of Brown singing on Facebook and YouTube appeared on screen. “This is a little embarrassing to show but this is how I got my start in country music. It was you guys who made my dreams possible. Here’s my first radio single ‘Used To Love You Sober’”.

Brown ended his set with his two most recent number one songs in “Heaven” and “Lose It”. He brought his dance moves out for “Lose It” as the country star showed off his moonwalking skills to give the fans one last thing to cheer about before Jason Aldean took the stage.

Groundbreaking DJ/remixer/producer/radio host Dee Jay Silver was keeping the fans entertained in between sets. Silver recently released a single with country duo Waterloo Revival called “Getaway Driver” which he played for us after Pearce’s set. Silver is set to release his first full-length album titled Corners this summer. The album plans to blend music from all different genres. “The reason for naming the record ‘Corners’ is because this album literally takes you into all corners of my mind,” Silver explains in a recent press release.

Jason Aldean

The headliner for the night, Jason Aldean opened his set with “Take a Little Ride”, “Tattoos On This Town” and “Fly Over States”. Aldean then took a few minutes to chat with the crowd.  “I’m not one of those guys up here that does a lot of singing and dancing; that ain’t really my thing. So if that’s what you came to see, you’re at the wrong show. Our show’s a little bit more rock and roll if you guys are into that.”

He explained to the fans that he will be playing songs from his most recent album Rearview Town, songs from his first album and ones from the middle six. “So what I’m basically saying, we’re going to be here for a while tonight so you guys settle in.”

Unlike Brown, Aldean is not much of a talker; he wants to fit as many songs in his set as possible. Aldean performed 24 songs for the New Jersey crowd, taking very few breaks in between. His next set of songs highlighted his earlier music, including “Big Green Tractor”, “Crazy Town” and “Amarillo Sky”. He then jumped all the way to his most recent single “Rearview Town”.

Aldean then rolled off seven more hits from a variety of albums, barely stopping to take a breath. “Burning It Down”, “Any Ol’ Barstool”, “Getting Warmed Up”, “Johnny Cash” and “Night Train” were among those songs.

Jason Aldean PNC

Before performing “Drowns The Whiskey”, Aldean praised Miranda Lambert who is featured on the track and described how important she was to making this song go number one. “Unfortunately, Miranda isn’t with us tonight so I’m going to need y’all help with this one”, he encouraged. Aldean has a ton of party anthems, which he played for the fans on Saturday night. “Lights Come On”, “Girl Like You”, “They Don’t Know” and “My Kinda Party” were next in the set.

He got the crowd was roaring before “My Kinda Party” by taking a shot of tequila on stage. “I feel like at every party there’s that one thing that happens that takes it from like a really good party to a really kick-ass party….and even though I think this party’s pretty good right now, I’m about to drink this shot of tequila and I think it’s time we kick this bitch into overdrive.”

“Hicktown” and “Dirt Road Anthem” followed. Aldean then expressed his opinion on encores at concerts, calling them bull**** and how they just waste time.  “We’re going to give you guys everything we got and when the show’s over it’s just over. How does that sound?”

He closed the show with “She’s Country”, “You Make It Easy” and “The Only Way I Know”. Aldean chugged a beer and then walked off the stage in style, putting an end to the fun, exciting and boisterous night at the PNC Bank Arts Center. 

The Ride All Night Tour will return to the Metropolitan Area September 6th at Jones Beach Theater in Long Island.

To keep up with Jason Aldean, follow him on Facebook, Twitterand Instagram.


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Jason Aldean Looks Back In New “Rearview Town” Music Video

Jason Aldean Rearview Town

On the heels of receiving the prestigious ACM award for “Dick Clark Artist of the Decade” at the Academy of Country Music Awards earlier this month, Jason Aldean released a music video for his song “Rearview Town,’ the title track off his most recent record-breaking album. This award marks the recording artist’s eleventh ACM win.

In celebration of this momentous feat, the entertainer turned his music video for “Rearview Town” into a nostalgic and epic flashback of his life and career thus far. The video begins with images of Aldean as a child, eventually, the old photos fade into a current shot of Aldean, singing the lyrics to the song. Images from his past continue to float alongside him, including photos of the singer at early gigs at no-name bars. The look back includes flashbacks from sold-out shows, ACM wins, and award show performances. Although the visuals mostly include happy memories, Aldean makes sure to pay tribute to the horrific shooting in Las Vegas at the Route 91 Festival, where he headlined the night of the tragedy. Flowers, photos and American flags from the tribute site are all featured as well.

Check out the video, produced by Shaun Silva below.

In a recent press release, Aldean explained the message he wants to convey to fans with his new video sharing, “The music video for ‘Rearview Town’ was a way to sort of sum up my career and personal life over the years. It’s a nod to looking back at what got you where you are today – good and bad – while looking forward down the road ahead.”

After headlining Tortuga Music Festival this past weekend and Stagecoach next week, Aldean kicks off his ‘2019 Ride All Night Tour’ at Mohegan Sun Arena in Connecticut. The tour hits the New York/New Jersey area twice, first at PNC Bank Arts Center on May 18th and again, September 6th at Northwell Health at Jones Beach Theatre. Tickets are available now. Aldean is bringing along talented singer-songwriters, Kane Brown and Carly Pearce as openers.

To Keep up with Aldean, follow him on Instagram, Twitter, and Facebook.



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Jason Aldean Announces His Nationwide ‘Ride All Night Tour’

Ride All Night Tour

Jason Aldean announced earlier today that his ‘Ride All Night Tour’ will kick off this May and he is bringing some heavy hitter openers along.  Carly Pearce and Kane Brown who both had major success last year will join Aldean and hit over 30 cities nationwide.  DJ Silver will also spin hits in between sets.

Aldean just celebrated his 21st number one hit with “Drowns the Whiskey” a duet with Miranda Lambert that is on his most recent album Rearview Town. New York Country Swag caught his High Noon Neon Tour last summer and are looking forward to the superstars return this Fall when the Ride All Night Tour hits Northwell Health at Jones Beach on September 6th.

For more info and on sale dates click here.

Jason Aldean’s 2019 Ride All Night Tour Dates:

April 12 — Fort Lauderdale, Fla. @ Tortuga Music Festival *
April 28 — Indio, Calif. @ Stagecoach*
May 3-4 — Uncasville, Conn. @ Mohegan Sun Arena
April 9 — Evansville, Ind. @ The Ford Center
May 10 — Grand Rapids, Mich. @ Van Andel Arena
May 11 — Toledo, Ohio @ Huntington Center
May 16 — Syracuse, N.Y. @ St. Joseph’s Health Amphitheater at Lakeview
May 17 — Columbia, Md. @ Merriweather Post Pavilion
May 18 — Holmdel, N.J. @ PNC Bank Arts Center
June 28 — Milwaukee, Wisc. @ Summerfest *
July 19-20 — Gilford, N.H. @ Bank of New Hampshire Pavilion
July 25 — Albuquerque, N.M. @ Isleta Amphitheater
July 26 — Denver, Colo. @ Fiddler’s Green Amphitheatre
July 27 — Salt Lake City, Utah @ USANA Amphitheatre
Aug. 9 — Cleveland, Ohio @ Blossom Music Center
Aug. 10 — Canandaigua, N.Y. @ CMAC Performing Arts Center
Aug. 22 — Cincinnati, Ohio @ Riverbend Music Center
Aug. 23 — Indianapolis, Ind. @ Ruoff Home Mortgage Music Center
Aug. 24 — St. Louis, Mo. @ Hollywood Casino Amphitheatre
Sept. 5 — Saratoga Springs, N.Y. @ Saratoga Performing Arts Center
Sept. 6 — Wantagh, N.Y @ Northwell Health at Jones Beach Theater
Sept. 7 — Bristow, Va. @ Jiffy Lube Live
Sept. 12 — Charlotte, N.C. @ PNC Music Pavilion
Sept. 13 — Raleigh, N.C. @ Coastal Credit Union Music Park
Sept. 14 — Burgettstown, Pa. @ KeyBank Pavilion
Sept. 19 — Scranton, Pa. @ The Pavilion at Montage Mountain
Sept. 20 — Boston, Mass. @ Xfinity Center
Sept. 27 — Chicago, Ill. @ Hollywood Casino Amphitheatre
Sept. 28 — Detroit, Mich. @ DTE Energy Music Theatre

Make sure you’re following @NYCOUNTRYSWAG on Instagram, so you don’t miss any upcoming announcements, ticket giveaways and more.


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Jason Aldean, Luke Combs & Lauren Alaina Play Sold-Out MSG Show

High Noon Neon Tour

Jason Aldean, the ACM Entertainer of the Year for three years running brought his High Noon Neon Tour to a sold out Madison Square Garden on Saturday night. This is the second time the country megastar has headlined the iconic venue, each time bringing energy, and screaming fans together to sing along to his massive catalog of hits.

His tourmates, Lauren Alaina and Luke Combs had the privilege of playing to packed crowds, whereas some tours the fans tailgate and trickle in slowly until the headliner, these fans were in their seats at 7:30 on the dot.  Alaina has celebrated a ton of success over the last year with her sophomore album producing her very first number one single, a duet on country radio with Kane Brown which also hit the top spot and being named ACM New Female Vocalist of the Year. Her 30-minute set was filled with emotion as she clearly understood the importance of being able to sing her music to a crowd at Madison Square Garden.

Lauren Alaina High Noon Neon Tour

The American Idol runner-up has grown into a beautiful, strong young woman who is now writing music that had fans swaying their cell phone lights to in New York City.  Her set included her solo version of her duet with Kane Brown “What If’s”, “Next Boyfriend” and her number one single “Road Less Traveled”. Clearly emotional from the overwhelming response from the crowd, Alaina stated “I wrote a song about being a three-year-old little girl having a big dream, it’s my favorite song I’ve ever written and getting to play it for you guys here tonight is a dream come true,” before she played her inspiring song “Three”.  Closing her set by putting a New York Rangers jersey on over her sparkly dress, Alaina felt love from the crowd the moment she stepped on the stage until she stepped off.

Luke Combs High Noon Neon Tour

Another rising country artist was next up on The High Noon Neon Tour, Luke Combs took the stage and filled his 45-minute set with not only his biggest hits from his debut album but memorable covers as well.  Our team was blown away by his incredible fan base, especially in the heart of New York City. Opening his set with “Beer Never Broke My Heart” and “She Got the Best of Me” his raspy voice pleading through the latter, only to bounce back with 90’s country swag on Brooks and Dunn covers of “Honkey Tonk Highway” and “Boot Scootin’ Boogie”.  “One Number Away”, Combs’ third number one single on the Billboard Chart was met with screams and at one point, it was hard to still hear the singer over the audience’s participation.  Closing with “Hurricane” his obvious charisma and ability to write and perform already fan favorites prove he is primed and ready for absolute superstardom.

Jason Aldean High Noon Neon Tour

As if fans weren’t treated enough to a night of incredible music already, at 9:30PM Aldean’s band stood center stage on a platform as a neon sign rose into the air.  Seconds later the Entertainer of the Year himself sprung up from beneath the stage, kicking off the set appropriately with “Gettin’ Warmed Up”.  For fans who have been to any one of Aldean’s shows, they know he isn’t a talker, he isn’t going to sit on a stool and tell you about the first time he heard a demo of a song, but what you can expect is back to back high-energy songs for just under two hours.  Aldean does a great job of picking songs from all of his albums, going back and forth between his very first albums with songs like “Amarillo Sky” and “The Truth” to bringing the audience into his current world of “Rearview Town” and “You Make It Easy”.

Playing to the enormous sold-out crowd of twenty thousand fans, he spent his time at three different mic stands, playing his guitar and staring out into a sea of people on their feet, singing along.  Stopping only a few times between songs, he congratulated a couple who got engaged during “You Make It Easy” inviting them to the front of the stage and joking that he thinks the ballad should be their wedding song. “Somebody gets engaged you’ve gotta celebrate that don’t ya,” he said as he raised his red Solo Cup in the air.  “Here’s to you guys, may you have a long and blissful marriage and here’s to you Madison Square Garden, thank you for being here tonight.” The sentiment was enough to encourage fans to cheers their beer with the people next to them and on to the next song.

It wouldn’t be a true Aldean show if he didn’t play “Big Green Tractor”, “She’s Country” or “Crazy Town” which he saved for the end of the night, bringing just as much energy and intensity to those huge hits as he did when he first stepped on stage proving the award of Entertainer of the Year is well deserved sitting on his shelf at home.

The High Noon Neon Tour is just getting started. Click here for the full list of tour dates.


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NYCountry Swag Woman of the Month: JoJamie Hahr

JoJamie Hahr, VP Marketing, BBR Music Group

JoJamie Hahr, VP Marketing, BBRMG

JoJamie Hahr, Vice President of Marketing for BBR Music Group is our June Woman of the Month.  She is a sparkling light in this world, always encouraging women to be true to themselves and proving that the hustle and always working hard pays off.

Growing up in a tiny town outside of Orlando, Hahr recalls music always being a part of her life in one aspect or another.  She sang in chorus all throughout school, even singing in a band in high school, and somehow knew that she would end up working in the industry in some capacity. “I never thought I was going to be an artist, but I just knew I loved music.  I was really just a huge country music fan, we weren’t allowed to change the station in my dad’s truck, it was always country,” she tells us.

Graduating high school early with college credits in tow, Hahr attended the University of Central Florida, jumping right into her major courses which included public relations and advertising.  She started interning for a country music radio station in Orlando, K92 FM and learning that side of the business. “I didn’t realize at first there was a business behind the music.  I just knew I was a fan and I loved the music and the artists,” Hahr says.  “So from there I interned and went to school, I worked part-time at the radio station, 30 hours a week, and then worked two other jobs just to pay all of my bills and get through school.”  Her hustle and determination were evident early on, proving she was going to do whatever it took to make her dreams come true.

Making the move to Nashville when she was twenty-three years old, with six years of marketing and promotions already under her belt, she worked for WSIX Big 98 running their promotions department. Jimmy Harnen, the Executive Vice President of Big Machine Label Group and President of Big Machine Records, became an important mentor to Hahr early on in her career giving her some crucial advice. “I had decided I wanted to work at a record label and I wanted to be a regional promotion rep, so he told me in your spare time, you need to think about what you would do if you were a regional for a specific label, come up with ideas as if you were already in the job and then send them to the labels,” she tells us.  The fear of rejection and being told her ideas were not good enough did not stop her from sending a new idea for each major label every Friday for eight months.  This eventually landed her a job as a promotion coordinator for MCA Records.

Working hard, networking, and making connections through the industry ultimately helped her reach her goal of working alongside artists and fans at Broken Bow Records as their Vice President of Marketing. Today, she manages marketing for the four imprints that are under Broken Bow Music Group including Red Bow Records, Broken Bow Records, Stoney Creek Records, and Wheelhouse Records.  With twenty-four artists on those rosters, her days are filled with meetings and she travels quite a bit with the artists helping to promote their brand and their new music.  The labels are home to stars such as Jason Aldean, Dustin Lynch, Granger Smith, Chase Rice, Jimmie Allen, Lindsey Ell and more.

One of the most cherished parts of her job is watching an artists’ rise to fame, being there with them and their fans from the ground up. “I have become great friends with some of the loyal fans that have come out to all of our shows and knowing that the music has changed their lives,” she tells us.  “I think something I love most about my job is I might be the closest a fan will get to an artist, maybe they’ll never get to meet an artist, I just love interacting with the fans, because if it wasn’t for the fans, I wouldn’t have a job.  I wouldn’t get to do what I get to do.”
JoJamie Hahr

Photo Courtesy of @JoJamie on Instagram

Becoming close with the fans is an important part of the job for many reasons, learning to see what makes them tick, what they want to see and hear from an artist helps to make the job of marketing run smoother. When we discuss what a day in the life of JoJamie Hahr looks like she explains she splits her career into two aspects, being on the road or being in the office. Being on the road with an artist could mean taking them on a radio tour, or working an album release week. “I think it’s funny when people think our job is glamorous, that is not a word I would ever use to describe our job, I would say fun, inspiring, cool, but glamorous it is not,” she laughs.  You can often find her relishing in her trips to New York City, a town that she loves almost as much as Nashville.  When she is in the office, her door is almost never closed, working closely with the work-family she has at BBR to help the artists’ dreams come true. This year alone, her label will have sixteen brand new records being released, something that she will have a hand in every creative aspect of.
JoJamie Hahr

JoJamie Hahr with Shazam’s Debra Herman and NYCountry Swag’s Christina Bosch & Stephanie Wagner

When we discuss any lessons that she might have for young people just getting their start in this industry she imparts three exceptional pieces of advice. 1. Be Fearless. Don’t be afraid to be shot down, ignored or told you aren’t good enough, because those things will happen, but you must push passed the failure. 2. Outwork Everyone In The Room. Always be the person who is willing to stay late, you make yourself valuable with how hard you work. “If you want to be in this business you better love, sleep, eat and breathe it because there is no downtime, it’s constant,” she explains. 3.  Be Yourself. Being authentic and putting yourself out there is so important. “It’s very hard in this business to feel like you can’t be yourself, because you are going to be judged harshly.  I have found through my career especially with social media, people are going to love you or not and it’s okay if they don’t, they don’t have to like you, but the people that love you are going to stick around and they will love you for who you are.”  Being able to express yourself and find a tribe of people that accept you for you is something Hahr cherishes in her life.

“I encourage girls growing up in this business to be able to express themselves however they want because what really matters is how hard you work, how kind you are to people, how honest you are and not about what you are wearing or how you portray yourself.”

Follow JoJamie’s adventures on her Instagram account, @JoJamie.


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